Contrary to popular belief, a lot of today’s news is the result of a successful media pitch. The best pitches keeps the journalist’s and publication’s goals and objectives in mind, and have a clear media hook.
Media pitch
Tag: Public Relations
Media event
Whether it’s to launch a new product or service, or to bring together some key influencers to discuss an industry trend, media events can be a great way to generate positive and high-impact media coverage for your brand. Events take a lot of organisation, though! Make sure you’ve got everything in place before hitting the stage.
Press release
Despite the rapidly changing media landscape, the traditional press release format is still a common staple for PR programs and campaigns. The more interactive, visually appealing, and straightforward your press release is, the better. This mindmap outlines some of the basic implements to include.
Marketing Mindmaps 