Marketing of research findings

Research and surveys can be a great way to understand market and customer demands, or support an existing argument already proven by other means. Once you have the data required, sharing them with senior management and sales can significantly impact businesses and go-to-market strategies. There are a lot of further opportunities to then use this data in ongoing PR and marketing activities. Here are some things to consider.

 

Pokemon Go Marketing (Pokemarketing)

Pokemon Go is quite clearly overtaking every market it enters. There are lots of opportunities for marketers and advertisers to leverage this new craze, particularly in retail. Here are a few ideas.

 

Content marketing

What is content marketing? Put simply, it’s a way of marketing your content. By having the right content out there, in front of the right people at the right time and on the right platforms, you can uncover ways to increase leads, drive conversions, educate the market on new concepts, and so much more. Here are a few ideas to start with.

 

Martech stack

The world of marketing technology (martech) is particularly advanced and constantly advancing in regions like North America and the UK, while it is still commonly misunderstood or underestimated in regions like Australia and New Zealand. There are new technologies popping up every day, but here are some of the features and aspects of martech to consider when looking to use technology to accelerate, streamline, or improve the effectiveness of your marketing strategies.