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Tag: Content

Thought leadership content

August 6, 2016July 31, 2016Posted in Content, Public RelationsTagged Content, subject matter expert, thought leadershipLeave a comment

Everyone is an expert in something, but being a genuine thought leader is highly uncommon. Once you’ve found what you or your spokesperson are a thought leader in, it’s time to demonstrate that through strategic content marketing.

 

thought leadership content

Content editing

July 29, 2016July 24, 2016Posted in ContentTagged Content, editingLeave a comment

Good editing isn’t limited to detail-oriented people. It can be taught and learned. Here are some basic things to look out for when you need to edit your own or someone else’s marketing content.

 

content editing

Content marketing

July 25, 2016July 24, 2016Posted in Content, MarketingTagged Content, content marketing, MarketingLeave a comment

What is content marketing? Put simply, it’s a way of marketing your content. By having the right content out there, in front of the right people at the right time and on the right platforms, you can uncover ways to increase leads, drive conversions, educate the market on new concepts, and so much more. Here are a few ideas to start with.

 

content marketing

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