Pokemon Go is quite clearly overtaking every market it enters. There are lots of opportunities for marketers and advertisers to leverage this new craze, particularly in retail. Here are a few ideas.

A starting point for those looking to navigate the marketing jungle gym
Pokemon Go is quite clearly overtaking every market it enters. There are lots of opportunities for marketers and advertisers to leverage this new craze, particularly in retail. Here are a few ideas.

Keeping track of all the leads, opportunities and customers that come and go in your business is hard, and made a lot easier with the right processes and technology in place. Don’t get bamboozled by tech solutions that do more than what you really need or who have lots of ‘nice to have’ features, unless you’ve got a large marketing team with flexible budgets.

The world of marketing technology (martech) is particularly advanced and constantly advancing in regions like North America and the UK, while it is still commonly misunderstood or underestimated in regions like Australia and New Zealand. There are new technologies popping up every day, but here are some of the features and aspects of martech to consider when looking to use technology to accelerate, streamline, or improve the effectiveness of your marketing strategies.
