Marketing of research findings

Research and surveys can be a great way to understand market and customer demands, or support an existing argument already proven by other means. Once you have the data required, sharing them with senior management and sales can significantly impact businesses and go-to-market strategies. There are a lot of further opportunities to then use this data in ongoing PR and marketing activities. Here are some things to consider.

 

Share of voice analysis

Before kicking of your marketing or PR strategy to become the biggest and most influential voice in the market, it’s worth doing a share of voice analysis to assess what your competitors are saying and how, and whether there are other companies not directly related to your business that you will inevitably be competing with for share of voice.