A starting point for those looking to navigate the marketing jungle gym
When it comes to building media lists, the “spray and pray” approach will only ruin your media relationships and limit any possibility of getting the media coverage your brand deserves. Make sure your list is highly targeted and that the news your sending out will be just as exciting to them as it is to you.
Everyone is an expert in something, but being a genuine thought leader is highly uncommon. Once you’ve found what you or your spokesperson are a thought leader in, it’s time to demonstrate that through strategic content marketing.
Before you or your spokesperson jump into an interview with a journalist, it can be very helpful to share a briefing document so they’re mentally prepared for what’s ahead. Here are some things to include.
Contrary to popular belief, a lot of today’s news is the result of a successful media pitch. The best pitches keeps the journalist’s and publication’s goals and objectives in mind, and have a clear media hook.
Whether it’s to launch a new product or service, or to bring together some key influencers to discuss an industry trend, media events can be a great way to generate positive and high-impact media coverage for your brand. Events take a lot of organisation, though! Make sure you’ve got everything in place before hitting the stage.
Despite the rapidly changing media landscape, the traditional press release format is still a common staple for PR programs and campaigns. The more interactive, visually appealing, and straightforward your press release is, the better. This mindmap outlines some of the basic implements to include.
Whether you’re in B2C, B2B, P2P or any other kind of marketing, you’ll most likely launch a product or service at some stage. This mindmap is slightly skewed as I had a tech product launch in mind at the time, but most things will be applicable in some way to your launch strategy.
Marketing Mindmaps 