A starting point for those looking to navigate the marketing jungle gym
Particularly in B2B marketing, customer case studies and testimonials can be a strong weapon when tackling lead generation and sales support strategies. Make sure you’re asking the right questions to get to the crux of how your business is helping their’s, and why other businesses similar to their’s should consider using you, too.
Twitter can be a great platform to inform, engage, and grow your customer base. Tweeting about you and your business is one way to inform, but engaging and growing will come from doing a lot more than monologue-ing. Some ideas on inward-looking and outward-looking ideas are below. If all else fails, ask yourself what kinds of tweets you click on and why, and then put yourself in your customer’s shoes.
Research and surveys can be a great way to understand market and customer demands, or support an existing argument already proven by other means. Once you have the data required, sharing them with senior management and sales can significantly impact businesses and go-to-market strategies. There are a lot of further opportunities to then use this data in ongoing PR and marketing activities. Here are some things to consider.
How are you generating leads? Still going from door to door, or perhaps standing at an event exhibition waiting for that perfect customer to walk by and actually want to talk to you? While there’s arguably a time and place for any new or traditional lead generation method, there are now so many options out there to consider. Here are some starting points to look into.
Pokemon Go is quite clearly overtaking every market it enters. There are lots of opportunities for marketers and advertisers to leverage this new craze, particularly in retail. Here are a few ideas.
Keeping track of all the leads, opportunities and customers that come and go in your business is hard, and made a lot easier with the right processes and technology in place. Don’t get bamboozled by tech solutions that do more than what you really need or who have lots of ‘nice to have’ features, unless you’ve got a large marketing team with flexible budgets.
What is content marketing? Put simply, it’s a way of marketing your content. By having the right content out there, in front of the right people at the right time and on the right platforms, you can uncover ways to increase leads, drive conversions, educate the market on new concepts, and so much more. Here are a few ideas to start with.
The world of marketing technology (martech) is particularly advanced and constantly advancing in regions like North America and the UK, while it is still commonly misunderstood or underestimated in regions like Australia and New Zealand. There are new technologies popping up every day, but here are some of the features and aspects of martech to consider when looking to use technology to accelerate, streamline, or improve the effectiveness of your marketing strategies.
Whether you’re in B2C, B2B, P2P or any other kind of marketing, you’ll most likely launch a product or service at some stage. This mindmap is slightly skewed as I had a tech product launch in mind at the time, but most things will be applicable in some way to your launch strategy.
Marketing Mindmaps 