A starting point for those looking to navigate the marketing jungle gym
Everyone is an expert in something, but being a genuine thought leader is highly uncommon. Once you’ve found what you or your spokesperson are a thought leader in, it’s time to demonstrate that through strategic content marketing.
Particularly in B2B marketing, customer case studies and testimonials can be a strong weapon when tackling lead generation and sales support strategies. Make sure you’re asking the right questions to get to the crux of how your business is helping their’s, and why other businesses similar to their’s should consider using you, too.
Twitter can be a great platform to inform, engage, and grow your customer base. Tweeting about you and your business is one way to inform, but engaging and growing will come from doing a lot more than monologue-ing. Some ideas on inward-looking and outward-looking ideas are below. If all else fails, ask yourself what kinds of tweets you click on and why, and then put yourself in your customer’s shoes.
There’s always a special place in our hearts that hand-written love letters will keep forever, but in today’s world, the eDM is a highly powerful and personal way to reach customers, partners and prospects instantly. Here are some things to factor into your electronic direct mail (eDM) content.
Research and surveys can be a great way to understand market and customer demands, or support an existing argument already proven by other means. Once you have the data required, sharing them with senior management and sales can significantly impact businesses and go-to-market strategies. There are a lot of further opportunities to then use this data in ongoing PR and marketing activities. Here are some things to consider.
Good editing isn’t limited to detail-oriented people. It can be taught and learned. Here are some basic things to look out for when you need to edit your own or someone else’s marketing content.
What is content marketing? Put simply, it’s a way of marketing your content. By having the right content out there, in front of the right people at the right time and on the right platforms, you can uncover ways to increase leads, drive conversions, educate the market on new concepts, and so much more. Here are a few ideas to start with.
A/B testing can be done with almost any form of marketing collateral or content to test two similar options. e.g. blue vs green for the colour of a button, or ‘Click here’ vs ‘Download here’ for hyperlinked text.
Marketing Mindmaps 